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Some might ask why the fact that a small grocery store opening in the Charlotte area would make the front page of The Charlotte Observer.  Well,  I can only guess that those who are asking have never shopped at a Trader Joe's!  Because once you have been to a Trader Joe's you will find yourself going back again and again and again. 

 In fact, they have such a cult following that there are even groups formed to lobby the privately owned company to open a store in their neighborhood/city.

I feel that I was indeed quite fortunate to live in Pasadena where Trader Joe's was born.  I even knew the original owners who have since sold it to another private company.  As this wonderful company evolved, they never lost the essence of what makes them Trader Joe's and yet I'm not sure I can describe their essence in words.   It is a small grocery store, kind of healthy, reasonably priced, a unique and even exotic selection of salads and ready to eat fresh and frozen foods, fresh organic produce, meats, imported cheeses, beers, wines, lot of nuts, desserts, candy (incredible chocolate), staples like milk and eggs and unusal items that they buy in bulk for a one-time only opportunity.

This is one of their most famous items.  Truly good wine for $2!

When you approach the front doors of a Trader Joe's, you will be welcomed by an incredible array of fresh flowers and plants.  As you enter the store, you will be greeted by more fresh flowers and orchid plants, and also a friendly hello from one of the 'crew" in a Hawaiian shirt.  The nautical island theme may escape you as your eyes are drawn immediately to the front displays of whatever interesting items they are featuring...everything from wine to Italian Panetones...always at incredibly low prices.  You see, Trader Joe's is about really cool, delicious foods and beverages at very reasonable to even low prices.  You simply can't beat that combination!